LA MONTEE CHAMPAGNE

La Montée Champagne, which translates as ‘The Rise’, is designed to comment on the soaring cost of living and a little something to help ease the pain at Christmas. How? This obligatory agency gift easily transforms into a neutral bottle of champagne for re-gifting. In pulling the tab, the label is transformed removing the portion depicting inflationary pressures soaring across the New Zealand landscape and Dentsu Aotearoa branding. I worked through initial concepts and formalised the final
design with the Creative Directors and an Illustrator, including the box design and neck sleeve. This also included working with print suppliers and taking it all through to finished art as a whole package.